home
about
academics
students
staff
contact

Public Relations

Back to Specializations Page

Public Relations is the study of art and social science. It is about the management function, which evaluates public attitudes, identifies the policies and procedures of an individual or an organization with the public interest, and plans and executes a programme of action to earn public understanding and acceptance. Courses offered among others include public relations media methods, public relations writing, public relations campaign and public relations case studies. Students are required to take internship at national or international institutions.

Career prospects:

Work and deals with a large group of people in:
· Corporate sectors or industries
· Management and Consultancy
· Education and Training
· Hospitality and Services Management
· Public sectors

 

Jalan Gombak, 53100, Kuala Lumpur |  PHONE: 603 6196 5134/5135 |  FAX: 603 6196 5057 | Created by Imagewest | Copyright 2008